People First. Buildings Second.℠

When it comes to community-scale energy efficiency and utility demand-side management programs, we understand that being experts in energy efficiency is no longer enough.

That's why we're trailblazing with our innovative People First, Building Second™ approach to residential energy efficiency programs. By moving beyond technical jargon and innovating customer-centric approaches to energy efficiency, Populus is motivating 70% of our community program participants to make significant investments in energy upgrades.

Our people-powered relationship platform delivers energy efficiency gains and program insight to utility and government partners. Leveraging cutting-edge behavioral science, Populus connects with customers, increasing energy efficiency program success rates and generating customer delight.

Founded in 2006 and privately held, Populus is headquartered in Boulder with offices in Colorado and California. We are a Women Owned Business Enterprise certified by the Women's Business Enterprise National Council.

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Populust: noun. The act of falling in love with Populus


In the world of energy efficiency, Populus has set a new benchmark for all other companies to follow. Their level of professionalism and expertise is exceptional … Their ability to troubleshoot on program design, communicate with a diverse group of local stakeholders and implement a program from its infancy has exceeded our expectations. We are continually impressed by their dedication to making our community a more sustainable and healthy place to live.

Susie Strife, Boulder County.


Jim Logan, Jim Logan Architects.